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How to Convert Real Estate Leads to Sales

There is nothing as rewarding as when your leads convert into sales and in real estate, your fortunes are bound to double. Following up is one of the key strategies for turning real estate leads into clients, it is a marathon, not a sprint. It is important to note that the ideal real estate leads are qualified, interested, and engaged.

Timing is key – The primary rule in the real estate bible says “initial response time is key”. This is a basic tip in following up your lead, you are expected to call your real estate lead within approximately 15 -20minutes. This isn’t a quick-sales scheme but it is still is essential for converting leads to sales. Many people end up doing business with the first real estate agent they speak to, so timing is everything.

Create a Trackable Database – This is the most important part of the process when creating your database, put your real estate leads into different categories. You can create headings for each type of lead such as people that plan to buy within 3 months or clients that want to sell their properties in 6 months, this will help you understand what the chunk of your clients want and the category they fall into. Creating the database helps you track your leads easily and focus on potential clients.

Be Friendly with Leads – Concentrate efforts on turning your leads to friends, personalize your communication, add a friendly tone to it. Relax your messages and emails to them, this will help you to earn their trust over time. Understand what they want, help them to decide on the next step to take including the best deals on the property of their choice. This phase is often called the ‘Fulfillment’, from following up on the leads to anticipating their questions and providing answers, resources, and resolutions. Also showing the client you have individual property information about the area where the property is located including school, housing prices, and resident demographic information gives you an advantage over other real estate agents.

Be Mobile – For fast responsiveness to potential clients, you need to be mobile. It’s important for real estate agents to do their jobs which includes managing phone calls, customer contacts, and accessing listing information without being bound to a desk. Providing relevant local information helps to quickly establish lasting client relationships.

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